Исходный размер 648x864

RAW ROOM

Проект принимает участие в конкурсе

RAW ROOM — это место, где можно отказаться от привычной роли и столкнуться с собственными эмоциями без цензуры.

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Исходная айдентика

Айдентика

Метафора бренда RAW ROOM (сгенерирована в ChatGPT):RAW ROOM — это пространство, в котором эмоции остаются необработанными. RAW ROOM обнажает то, что человек привык сдерживать: злость, страх, раздражение и бессилие. Здесь не нужно соответствовать ожиданиям и контролировать каждую реакцию. Внутреннее напряжение приобретает физическую форму, а разрушение становится способом выразить то, что невозможно удерживать внутри.

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Исходный размер 3500x2480

Логотип, сгенерирован в Leonardo AI

Промт: Minimalist monoline logo for «RAW ROOM» — a single continuous thin line forming a geometric outline of a room, subtly bending and warping inward as if the space itself is under internal pressure. Angular yet fluid deformation, one deliberate irregularity in an otherwise clean rectangular contour. Strong negative space, balanced proportions, recognizable silhouette, contemporary art identity. Flat colors only: deep burgundy (7B0000) on warm white background (F4F3EF). Text: RAW ROOM. no 3D, no texture, no gradients, no shadows, no additional symbols. Clean vector mark, precise geometry, minimal, distinctive, scalable SVG-style. Centered composition. Output: transparent background PNG and SVG, high resolution.

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С помощью сервиса WhatTheFont я определила шрифт — Montserrat. Chat GPT предложил использовать этот же шрифт для основного текста и определил цветовую палитру бренда.

Паттерны

Паттерны, сгенерированные в Leonardo AI

Промт для первого паттерна: Seamless brand pattern for RAW ROOM — inspired by the original merchandise illustrations and the distorted human figures in Francis Bacon’s paintings. Repeating abstract fleshy pink shapes, contorted silhouettes, elongated limbs and intertwined organic forms, simplified into bold stylized graphic illustrations. Strange, expressive and slightly surreal, balancing recognizable anatomy with ambiguous abstract shapes. Flat screen-print style, irregular hand-drawn contours, minimal internal details. Brand palette: deep burgundy (541322), charcoal (292626), warm ivory (EAE8DC) and Concrete Grey (A6AAA5). Strong contrast, playful visual rhythm with an unsettling undertone. No typography, no photorealism, no gore, no gradients, no shadows. Suitable for tote bags, apparel and packaging. Square format, seamless repeating pattern.

Промт для второго паттерна: Seamless repeating pattern for the contemporary art brand «RAW ROOM», inspired by the scattered furniture illustrations on the brand’s original merchandise. A collection of surreal, stylized interior objects: angular chairs, distorted beds, simple tables, isolated furniture legs, armrests, headboards and fragmented furniture frames. Each object is depicted as a separate, recognizable graphic symbol with exaggerated proportions and slightly irregular geometry. Objects are scattered across the surface at varied angles and scales, creating a lively, irregular rhythm with no central composition. Flat screen-printed illustration, bold simplified silhouettes, minimal details, slightly rough hand-drawn character. Deep burgundy background (541322), warm pale pink, dusty rose, muted terracotta and occasional charcoal accents. Match the visual language of vintage graphic merchandise: limited palette, crisp flat shapes, playful absurdity, unsettling undertone. No human figures, no body parts, no abstract blobs, no architectural perspective, no realistic furniture photography, no gradients, no shadows, no typography. Square format, seamless tiling, designed for textile printing, tote bags and packaging. The brand colors you can use: Deep Burgundy (541322), Raw Ivory (EAE8DC), Charcoal (292626) and Concrete Grey (A6AAA5)

Исходный размер 1536x1024

Далее я сгенерировала носители с паттерном бренда.Промт: Photorealistic business card mockup for the contemporary art brand «RAW ROOM», arranged on a warm ivory or light grey concrete surface. Thick premium uncoated cardstock with a subtle natural paper texture. The front of the card features the brand’s abstract seamless pattern: distorted, fluid, elongated organic shapes inspired by Francis Bacon’s expressive paintings, in Deep Burgundy (541322), Charcoal (292626), Concrete Grey (A6AAA5) and Raw Ivory (EAE8DC). The reverse side features the RAW ROOM logo: a thin burgundy geometric outline of a distorted room, paired with the brand name in a clean modern sans-serif typeface similar to Montserrat SemiBold. Minimalist editorial art direction, carefully balanced composition, generous negative space, crisp printed details, soft natural studio lighting and realistic shadows. Sophisticated, tactile and slightly unsettling atmosphere, reflecting the brand’s exploration of raw emotions and psychological tension. No extra text, no decorative elements, no gradients, no glossy finish. High-end branding presentation, landscape composition. Use the image I sent as a pattern for the business card; don’t deviate from it.

Исходный размер 1536x1024

Мерч

Исходный размер 0x0

Кружка с логотипом бренда, сгенерирована в Leonardo AI

Промт: Hyperrealistic 3D product render of a sculptural ceramic mug designed as a signature merchandise object for the contemporary art brand «RAW ROOM». The mug has an intentionally distorted, asymmetrical silhouette: its cylindrical body appears subtly twisted and compressed, with an irregular rim and an oversized angular handle integrated into the form. Matte deep burgundy glaze (541322) covers the exterior, with a contrasting raw ivory interior (EAE8DC). The surface has a tactile, slightly uneven ceramic finish, emphasizing the tension between refined design and physical deformation. The RAW ROOM geometric distorted-room logo is printed in warm ivory on the front, accompanied by the brand name in a clean modern sans-serif typeface similar to Montserrat. Minimal branding, no additional illustrations or decorative patterns. The mug stands on a charcoal-grey stone pedestal against a warm ivory studio background. Dramatic directional lighting creates expressive shadows and highlights the sculptural contours. Contemporary collectible design, inspired by the psychological tension and distorted forms in Francis Bacon’s paintings. Photorealistic ceramic materials, sophisticated art direction, high detail, 8K render, landscape composition. Use the logo I sent as a reference.

Продукт

Исходный размер 1536x1024

Топор, сгенерирован в ChatGPT

Промт: Hyperrealistic 3D product render of a conceptual designer axe created as a limited-edition merchandise object for the contemporary art brand «RAW ROOM». The axe has a heavy, matte deep burgundy metal head (541322) with an intentionally irregular, subtly warped silhouette, paired with a charcoal-black handle (292626) featuring a tactile, raw surface. Small areas of concrete grey (#A6AAA5) accent the metal. The design feels sculptural, brutalist and psychologically unsettling, inspired by the distorted forms and emotional intensity of Francis Bacon’s paintings. The RAW ROOM geometric room logo is subtly engraved into the metal, with the brand name in a clean modern sans-serif typeface similar to Montserrat. No blood, no damage, no additional graphics. The axe is displayed as a collectible design object on a rough warm ivory pedestal in a minimal gallery-like studio. Dramatic directional lighting emphasizes the contrast between matte metal, rough texture and sharp edges. Sophisticated contemporary art direction, photorealistic materials, precise details, 8K render, landscape composition.

Пространство

Исходный размер 1184x864

Пространство бренда, сгенерировано в Leonardo AI

Промт: Architectural visualization of «RAW ROOM», an immersive emotional release space inspired by the psychological intensity of Francis Bacon’s paintings. A brutalist interior with deep burgundy walls (541322), raw ivory surfaces (292626) and concrete-grey details (A6AAA5). The room contains sculptural furniture with subtly warped proportions: distorted armchairs, asymmetrical tables, elongated benches and irregular geometric structures. Large abstract graphic forms inspired by the RAW ROOM brand patterns appear on selected walls and upholstered surfaces, creating a visual contrast between rigid architecture and fluid deformation. A monumental mirror with a slightly irregular frame reflects fragmented views of the interior. Directional theatrical lighting creates dramatic pools of light and deep shadows, intensifying the psychological atmosphere without making the space look horror-themed. The RAW ROOM geometric room logo is displayed discreetly on a burgundy wall in a clean modern sans-serif typeface similar to Montserrat. Contemporary art installation meets experimental interior design, tactile materials, matte finishes, bold minimalism, unsettling yet sophisticated atmosphere. Photorealistic architectural visualization, wide-angle view showing the entire room, realistic material textures, high detail, cinematic lighting, landscape composition. No people, no excessive decoration, no neon lights, no glossy surfaces, no illegible text. Use the logo I sent as a reference.

Нейро инструменты

Leonardo AI, ChatGPT — генерация изображений для проекта.
ChatGPT — генерация текстов для концепции и промтов.

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