Problem
Jewelry is usually purchased to match a specific look. It is difficult to find a bracelet that suits both everyday outfits and festive occasions. Because of this, some people wear the same bracelet everywhere, while others buy several. Multiple good bracelets are expensive. Cheap ones lose their appearance quickly. Furthermore, any piece of jewelry eventually becomes tiresome and ends up just sitting in a jewelry box.
SolutionA bracelet whose color can be changed. Colored inlays are set around the band. They can be removed and replaced with others, allowing one bracelet to suit various occasions and adapt to everyone’s mood. Stainless steel does not tarnish, so the bracelet can be worn for years. When you’re tired of it, you can buy new inlays instead of an entirely new bracelet.
Format
I am creating a jewelry brand centered around one core product:
The Bracelet. A solid steel base with a clasp and 14 sockets. The estimated price for the base is 8,000–10,000 rubles.
Inlays. Six colors are available and are sold as sets separate from the bracelet. A set costs 2,500–3,500 rubles. These can be purchased later when a customer wants to refresh the look. New colors for various collections and seasons will be introduced later.
For whom: Women aged 18–35 who value the uniqueness, versatility, and quality of jewelry.
