О проекте
Шоурум-ателье «2ШВА» специализируется на апсайклинге женских джинсовых изделий.Бренд делает упор на осознанное потребление и эксклюзивность каждой единицы товара, выступает за персонализированный подход к клиентам.
Здесь можно приобрести как вещи из готовой коллекции, так и перешить свою джинсовую одежду на заказ.
Исходный проект
Метафора нового проекта
Для создания айдентики нового проекта были использованы такие инструменты как ChatGPT и Nano Banana Pro.Выбор метафоры для нового фирменного стиля —первый шаг. Вот, что предложил ChatGPT:«Айдентика бренда может быть построена на образе нити и шва. Основным элементом можно выбрать толстую, мягко скруглённой линию, похожую на шнур или скрученную полоску ткани. Она изгибается, завязывается петлёй и выходит свободным концом за пределы, как нитка, которую не обрезали. Такая линия читается как жест ручной работы: вещь не печатали на конвейере, её заново сшили, перекроили и собрали из того, что уже было. Неровности в начертании здесь честная черта. В апсайкле каждая вещь уникальна, и в ней видны следы рук мастера.»
Идеи и промты для кейвизов сгенерированы в ChatGPT
Nano Banana Pro: minimalist macro, top-down: faded light-blue denim with visible twill texture. A thick soft light-blue cord is stitched across it in one flowing line, forming a rounded cyrillic «Ш» with a small loop in the middle, like a hand-drawn monoline logo; loose end trails off frame. Soft daylight, gentle shadows, cream and pale-blue palette, tactile handmade mood, editorial photography.
Nano Banana Pro: editorial fashion shot: young woman in the garment from the reference, cream minimal studio. Beside her, 2–3 old jeans partly cut and unpicked — the source of her outfit. Threads, tape, chalk nearby. Before/after in one frame, soft daylight, cream and denim-blue palette, full-length.
Nano Banana Pro: minimalist flat lay key visual for an upcycled denim womenswear brand. Top-down view on a plain warm cream background. In the center: a denim garment jacket laid out as its separate pattern pieces — sleeves, collar, front and back panels, pockets — slightly spread apart with small even gaps, like an exploded sewing pattern or a puzzle.
Nano Banana Pro: warm, tactile key visual for an upcycled denim womenswear brand. Close-up, slightly top-down view of a woman’s hands at a wooden worktable, carefully hand-stitching two pieces of denim together with a needle and a thick soft light-blue thread. Natural, relaxed hand pose, short clean nails, delicate fingers, anatomically correct hands with five fingers each.
Nano Banana Pro: seamless fashion image, no borders or split: two young women side by side on one cream background, same pose. Left: 1990s style, high-waisted light-wash jeans, white tee, warm faded film grade and grain. Right: modern patchwork denim garment reworked from similar jeans, crisp clean look. Grain and faded tones blend smoothly from left to right. Premium, minimal editorial.
Пространство
Nano Banana Pro: exterior of the same showroom-atelier from the attached references, same rounded organic style: cream plaster facade, arched windows and door, patchwork denim garments and worktable visible inside under warm light, blank area above the entrance for signage, olive trees in pots. Soft golden-hour light, cream, wood and denim-blue palette, quiet street.
Nano Banana Pro: modern upcycled denim showroom with rounded organic architecture and no sharp corners: curved cream plaster walls, arched niches, a domed ceiling with a round skylight, soft daylight. A circular suspended rail with a few patchwork denim garments, an oval wooden worktable with light-blue thread and denim scraps, cream bouclé pill-shaped seating. Calm cream, wood and faded denim.
Nano Banana Pro: upcycling atelier with rounded organic architecture, curved cream walls, arched windows, soft daylight. Oval wooden worktable with old jeans being cut and pinned into patchwork, sewing machines, shelves of denim scraps sorted by shade, light-blue thread, a dress form with a half-finished garment. Calm cream, wood and denim-blue palette, handmade slow-fashion mood.
Логотип
Nano Banana Pro: minimalist vector logo for an upcycled clothing brand «2ШВА», light blue color, with the tagline «деним апсайкл». The lettering is stylistically similar to the reference: thick monoline hand-drawn strokes with rounded ends, playful organic curves, as if drawn with one continuous soft cord.
Товарный знак
Nano Banana Pro: minimalist brand mark made from a single cyrillic letter «Ш», centered on a plain warm cream background. Nothing else in the image: no text, no tagline, no other elements.
Цветовая палитра в Adobe Color
Шрифт Buenos Aires выбран в Font Brief
Айдентика
Nano Banana Pro: premium mockup in a soft rounded showroom: a curved warm beige plaster wall with three large vertical posters hanging side by side with equal spacing, mounted flush without frames. Soft gallery lighting from above, diffused natural daylight, smooth light microcement floor, a low cream bouclé bench in front. Calm, spacious, luxurious atmosphere.One unified fresh, modern fashion poster series for the upcycled denim brand «2ШВА». Each poster: clean warm beige background with a patchwork upcycled denim garment sewn from old jeans in different washes, shown very large and fully spread out flat, filling most of the poster, slightly cropped at the edges, with neat visible seams and a soft shadow. One thick, soft, rounded light-blue cord, in the same stroke style as the logo in the reference, loops over each garment as if stitching its patches together and continues from one poster to the next, connecting the series into one line. Small text «апсайкл деним» in Buenos Aires style, clean neutral sans-serif, light blue, in the corners with lots of air.The «2ШВА» logo is reproduced exactly as in the attached reference image — same lettering, proportions, stroke thickness, loop in «Ш» and spacing, no changes or redrawing — placed small at the bottom of each poster in light blue.Left poster: patchwork denim jacket with arms spread wide, small text «вторая жизнь твоих джинсов».
Middle poster: long patchwork denim dress, small text «каждая вещь — в одном экземпляре».
Right poster: patchwork denim wide-leg trousers, small text «распороли, перекроили, сшили вручную».Palette: warm beige, light dusty blue, fresh denim blues. Crisp, trendy, premium editorial design, photorealistic architectural photography.
Nano Banana Pro: premium identity mockup: a hang tag for the upcycled denim brand «2ШВА», attached to a patchwork upcycled denim garment sewn from old jeans in different washes, close-up, lying on a warm beige surface. The tag is thick textured cream cotton paper with softly rounded corners and a round eyelet, tied to the garment with a thick, soft, rounded light-blue cord forming a loose loop.
