С СОБОЙ
от содержимого сумки до истории о человеке
MEDIA CONCEPT
from the contents of a bag to the story of a person
Objects reveal how a day unfolds. «With Me”—a media platform exploring everyday life through personal belongings. Each episode focuses on a person, their plans, and the contents of their bag or pockets: what they brought, why, and how that collection functioned throughout their day.The Goal of the Media is to illustrate the diversity of daily life, help viewers recognize themselves in others' habits, and spark ideas for their own day. A single item can serve as a work tool, a habit, a gift, or a reminder of an important event. The owner explains its significance.The Segment is lifestyle and everyday culture. The Niche Focus is the contents of bags and pockets in relation to the owner’s situation and experience. The media is open to people with diverse activities and lifestyles: students, working professionals, those who spend their day in the city, or people who attend workouts or juggle multiple commitments. The format merges personal narrative with practical observation. After the introduction and analysis of the items, the editorial team reconnects with the subject in the evening. It is this reflection that connects the beautiful photography to the lived experience.
1. Who and Where?
We meet the person and their plans: studies, work, training, or an entire day in the city.
2. What’s Inside?
We show the hero’s opened set of belongings. Every item has a name and a reason for being there.
3. What Was Useful?
We return in the evening: what helped, what was left lying around, and what was missing.
DATA SOURCES
First the person. Then—their story.
Media Foundation — original interviews and photographs. External platforms help in searching for themes and visual solutions, official sources help verify facts, and feedback informs the selection of future stories.
01 / Primary Data. The Protagonist and Their Day
A short interview, a morning photo of the unpacked kit, and an evening reflection. The protagonist chooses which items and circumstances they are willing to share.
What We Capture:
Name for publication, occupation, the day’s situation, names of items, reasons for selection, a personal story behind one item, what was useful, and what was lacking.
Purpose:
Core material for the issues «Who and Where?», «What’s Inside?», and «What Was Useful?». The meaning of the item is recorded in the owner’s own words.
How we verify: We document the source as an interview or an answer from a survey, noting the date, question number, or a transcript excerpt. A photograph confirms the appearance but does not, by itself, explain the motivation.
02 / Primary Data. Reader Stories
Participation form via Google Forms, messages submitted by the reader to the editorial team, and responses to editorial polls on Telegram or VK.
What we collect
The proposed topic, a short narrative, contact information, links to photographs, and permission for the use of the materials.
Why we collect it
To find new subjects, unusual routes, and recurring stories. The poll helps us select the next question for an interview.
How we verify: Contact information is stored separately from the publication record. Submitting the history does not mean automatic publication—the editor contacts the individual to approve the release.
03 / Visual Research. Pinterest and Authorial Publications
Pinterest — searching for terms such as «bag flat lay, ” „what’s in my bag, ” „pocket contents, ” and „everyday objects photography.“
What to note:
Link to the original, author’s name, compositional technique, lighting, background, scale of objects, and captioning method.
Purpose:
Reference material for shoots: how to showcase contents entirely, highlight a single detail, and juxtapose morning and evening aesthetics.
How we check: We save a link to the original source, not just the pin. A photograph from elsewhere remains a reference; for publication, we require original photography or permission from the rights holder.
04 / Topic and Format Discovery. Small Creator Media
The Pretty City Girl — analysis of a work tote. Emily / Telegram — personal inflection and daily observations.
What to include:
Topic, story structure, type of photo or video, a question for the readers, and a link to a specific post.
Purpose:
These help notice interesting ways to tell stories and find questions for your own project.
How we review: These are sources of editorial observation, not facts about our participants. Open comments provide individual signals but do not represent the opinion of the entire audience.
05 / Fact-Checking Details. Official Information on Objects and Locations
The manufacturer’s instructions for a specific item, the official website of a library, museum, or event—when such details are truly necessary for the narrative.
What to gather:
The model or institution’s name, the object’s function, visitation requirements, and other verifiable information mentioned in the piece.
Purpose:
For example, to specify the type of charging port or the library’s entry rules. The subjective value of the item is explained by the protagonist themselves.
How We Verify: We only verify statements that appear in the text. We save the URL and verification date; we do not turn the release into a shopping catalog.
06 / Feedback. Search queries and reader responses
Yandex Wordstat queries: «what’s in my bag, ” „what to take to the library, ” „what to wear in my backpack.“ After launch—site statistics and Yandex Metrica.
What we collect:
For search: phrasing, period, and region. For our own content: issue, platform, publication date, views, available reactions, clicks, and substantive comments.
For what purpose:
To select themes for the next month and to evaluate which stories help readers discover themselves and share their own experiences.
How We Verify: Planned sources: Wordstat statistics and accounts for this project were not exported. We leave inaccessible metrics blank; low demand does not preclude an interesting original topic.
Source Principle: The personal story is validated by the character’s words. A technical detail serves as the primary source. An editorial idea remains a concept until verified.
DATA SCHEMATIC
Humans give meaning. Services maintain order.
Machine processing transfers, decodes, and structures materials. Human editing selects the protagonist, verifies details, and assembles the narrative. Both types of work occur at every stage, but the editor makes the final judgment on the piece’s readiness.
Learn more:
Gathering the Story Human: The subject answers questions, the editor conducts the interview and takes or reviews photographs, and confirms what can be published. Services: Forms saves responses to Sheets; Make transfers the new entry to the database, including an ID and date. Output: Original responses, photos, and terms of use. If permission is not confirmed, the material remains in the inbox.Preparing the Data Human: The editor selects materials for processing, removing unnecessary contact information and personal details. Services: Audio recognition creates a transcript. AI identifies objects and suggests categories; Airtable links the records. Output: A draft card indicating the source for every fact. Ambiguous words or objects receive a «clarify» tag, not a guess.Reviewing and Supplementing Human: The editor cross-references the list with the photographs and narrative, and asks follow-up questions. The subject reports in the evening what they used. Services: The system flags empty required fields and duplicates; it saves the evening response within the same edition. Output: Verified facts and three parts to the story. Without the evening response, the edition waits for supplementation; the absence of a reply does not mean it was «unusable.»
Draft Creation Human: The Editor selects the central detail and determines what question the graduate answers. Services: The text model prepares the draft and options for various platforms using only verified card information. Output: The text, captions for the shots, and a list of questions for the Editor. A new, unconfirmed detail sends the draft back for review.Edit and Finalize Human: The Editor preserves the protagonist’s voice, verifies quotes, and assembles the layout in Figma. The protagonist approves their quotes and personal information. Services: Templates assist in maintaining structure; the system saves the version and file set. Output: The approved text and visuals for each platform. The Editor separately marks readiness. Any change to the text or image voids the approval.Publish Material Human: The Editor sets the date, the platform, and grants permission to publish a specific version. Services: Make verifies the approval and sends the post to Telegram via Bot API. It records the message ID and the sending result. Output: The post and publication record. The Editor places the versions on VK, Pinterest, and the website. If the sending result is uncertain—manual channel verification precedes re-sending.
Return to Result Human: The editor reviews responses, analyzes mistakes, selects subsequent topics, and makes necessary corrections. Services: Metrics and available site statistics provide indicators. The table compiles a summary of the release.Output: Output for the next story and an updated database. Figures are compared within a single site and over the same period after publication.
what is stored in the database
