Новая Классика — книжный фестиваль современных авторов, объединяющий читателей, писателей и всех, кто интересуется современной литературой
Ребрендинг
новая метафора «Переплетение историй»
Chat gpt:
В основе айдентики лежит метафора переплетения историй. Каждый автор — это отдельная линия со своим характером и направлением, а фестиваль — пространство, в котором эти линии пересекаются, взаимодействуют и образуют единую композицию. Через графику переплетающихся лент айдентика передаёт разнообразие современной литературы, индивидуальность авторов и ценность встречи разных взглядов и идей.
Design a contemporary, bold typographic logo for a modern literature festival, built around the Cyrillic initials «НК». The core concept is interwoven stories: two custom-designed Cyrillic letterforms that organically intersect, overlap and weave through each other, creating a single distinctive, cohesive symbol. The letters must remain clearly recognizable as Н and К in Cyrillic.Use clever negative space, shared strokes and precise geometric construction to make the letters feel connected, as if different literary narratives cross paths and become one. Modern editorial graphic design, experimental typography, sophisticated Swiss design influence, clean vector shapes, confident proportions, visually striking yet minimal. The result should feel intellectual, fresh, culturally relevant and suitable for a contemporary literary festival identity.Flat 2D vector logo, solid black symbol on a pure white background, centered composition, crisp edges, no gradients, no shadows, no textures, no mockups, no books, no literal illustrations, no decorative elements, no additional letters, no English characters, no extra text. Focus entirely on the original Cyrillic НК monogram. Professional, scalable, memorable logo design.
сначала я попросила разработать черно белый логотип, а потом в цветовом формате
Develop a contemporary color palette. The identity uses a custom Cyrillic «НК» monogram, symbolizing different literary voices and narratives intertwining.Create a bold, contemporary editorial design palette with a vibrant lime green (
C8EC8A), warm butter yellow (
EFC665), deep ink black (202020), and clean off-white (
F8F7F2). Use lime green and butter yellow as expressive accent colors, balanced with black typography and generous light backgrounds.Show how the colors interact through overlapping ribbons, interwoven geometric forms and bold typographic compositions. Demonstrate clear color hierarchy, strong contrast, sophisticated color blocking and flexible combinations for posters, festival signage, tickets and printed materials.
Present a clean, professional graphic design color palette board with large flat color swatches, precise HEX codes, and a few small examples of the colors applied to the festival identity. Flat 2D design, crisp edges, no gradients, no shadows, no 3D effects, no photorealism, no mockups. Minimal yet expressive art direction, cohesive visual identity presentation.
Для генерации палитры я использовала Сhat gpt, потом определила цвета в Adobe color.
Create a simple color palette for a contemporary literary festival celebrating modern authors. Use five colors: fresh lime green, warm golden yellow, deep charcoal black, soft gray, and creamy off-white. Make the palette modern, expressive, and visually balanced, reflecting the diversity of literary voices and the concept of interwoven stories. The colors should feel fresh, creative, and culturally relevant, with strong contrast and a clean editorial aesthetic.
макеты
макет
Square 1:1 poster for a contemporary authors festival. Flat vector design on a warm off-white
background (#F3F1E9). Three wide semi-translucent ribbons with crisp edges twist and intertwine
across the composition: one pale lime green (#B9E887) flowing from upper left down to the lower right,
two mustard yellow (#F0C768) — one waving from the middle left to the upper right, one sweeping
diagonally from the bottom up to the right edge. Overlaps blend into a soft olive tone.
No texture, no shadows, no blur.
Typography in near-black (#232322):
top left — a bold serif monogram logo «НК», next to it small sans-serif text in three lines:
«Фестиваль / современных / авторов»;
top right — right-aligned small sans-serif text: «23–25 июня / Проспект Мира»;
lower left — large light elegant serif headline in three lines, tight leading:
«Истории / переплетаются / здесь». The ribbons pass behind the headline.
Generous margins, Swiss editorial layout, clean and minimal.
далее я проанализировала какие шрифты используются в макете на сайте Myfonts.com и нашла самые похожие:акцендентный шрифт: Tabernae Montana Serif
шрифт для слоганов: Zt Chablis Regular
наборный шрифт: Montserrat medium
баннер
Use the attached banner design exactly as provided — do not redraw, retype, recolor or change any element: keep the logo, all text, typography, ribbons and layout pixel-faithful. Place it as a printed vinyl banner stretched on a grey galvanized steel tube frame, attached with small metal grommets and cable ties along all edges, standing on a wide asphalt alley in a city park in summer.Scene: tall green trees on both sides, wooden park benches, a few people walking in casual summer clothes, slightly motion-blurred passersby in the foreground and background, distant high-rise buildings on the horizon, blue sky with soft white cumulus clouds.Light: bright natural midday sunlight, hard and directional, with crisp cast shadows of leaves and the steel frame falling across the banner surface and the asphalt. Realistic vinyl texture with a subtle matte sheen, slight fabric tension and gentle wrinkles near the grommets.Camera: eye level, slightly angled three-quarter view of the banner, 35 mm lens, banner fills about 60% of the frame, mild shallow depth of field on the background.Style: photorealistic environmental branding mockup, editorial film look, fine natural grain, calm muted surroundings so the banner is the only bright graphic accent. Aspect ratio 16:9, high resolution.
постер
сайт
билеты
Flat graphic design of an event ticket for a contemporary authors' literature festival,
horizontal format 920×340, rounded corners, classic tear-off ticket shape.
Main part (left, about ¾ of width): warm off-white background (#F3F1E9) with wide
semi-translucent ribbons in mustard yellow (
F0C768) and pale lime green (
B9E887)flowing horizontally across the middle, twisting around their own axis, overlapping
with soft blended color. Crisp edges, no texture, no shadows.
Typography in near-black (#232322): top left a bold serif monogram logo «НК» with small
sans-serif text «Фестиваль / современных / авторов»; top right a small dark pill label
«ОДИН ДЕНЬ»; large light elegant serif headline «Истории переплетаются» on the left;
bottom row separated by a thin black line, three columns with small grey uppercase
labels and bold values: «ДАТА — 24 июня», «ВРЕМЯ — 11:00–21:00»,
«МЕСТО — „Переплёт“, пр. Мира, 26».
Stub (right, about ¼ of width): solid mustard yellow (#F0C768), separated by a dashed
perforation line with two small semicircle notches at the top and bottom edges;
small text «ВХОДНОЙ БИЛЕТ», «№ 0127», large serif price «800 ₽», a black barcode
at the bottom with small digits under it.
Minimal Swiss editorial style, clean layout, generous margins, print-ready.для абонемента я заменила: «ОДИН ДЕНЬ» → «АБОНЕМЕНТ»; headline «Все три дня фестиваля»;
«ДАТА — 23–25 июня»; stub color pale lime green (#B9E887); «№ 0458»; price «2000 ₽»
набор фирменной полиграфии
Photorealistic flat lay brand stationery mockup for a contemporary authors' literature
festival, top-down view, landscape 16:10, ultra high detail, print-ready quality.Items arranged in a loose, natural composition on a warm light grey-beige surface
(#E4E1D6), each slightly rotated, with small gaps between them:
— an A4 letterhead on warm off-white paper (#F3F1E9): small serif monogram logo «НК»
top left, tiny contact text top right, a few lines of a short letter, a band of
semi-translucent mustard yellow (
F0C768) and pale lime green (
B9E887) twistingribbons along the bottom edge;
— a horizontal off-white envelope with the logo and address on the left and the ribbon
pattern filling the right third;
— a closed A5 notebook with a mustard yellow cover, darker spine, a thin black elastic
band, the logo and a small serif title on the cover;
— two business cards: one near-black (#232322) with a light monogram logo in the center,
one off-white with a serif name, small contacts and a narrow ribbon strip on the right edge;
— an event badge with rounded corners: ribbon pattern on top, a small yellow pill label,
a large light serif name, the logo at the bottom;
— a tall narrow bookmark with ribbons on the upper part and a short serif slogan below;
— a round pale lime green sticker with the black monogram logo.Graphic language: flat, crisp, semi-translucent ribbons that twist around their own axis
and blend where they overlap; light elegant serif headlines, clean sans-serif small text,
lots of whitespace, Swiss editorial style.Real materials: thick uncoated matte paper with visible fibers, slightly raised edges,
smooth notebook cover, satin sticker finish. Hard natural daylight from the upper left
with crisp cast shadows under each item and a soft shadow of a window frame and a tree
leaf falling diagonally across part of the composition. Calm muted tones, the ribbon
colors are the only bright accent. Editorial film photography, subtle 35 mm grain,
true-to-life color, sharp focus across the whole frame.
Снаружи · авторы, площадка и билеты, обложка
внутри: программа трех дней
