[01]
MY NAME IS…
My name is Sonya.
I am a graphic designer who enjoys exploring ideas, experimenting with different approaches, and finding unexpected solutions.My interests often take me beyond the boundaries of traditional graphic design. I like trying new things, taking on unfamiliar challenges, and discovering where they might lead.And that’s where things get interesting.
My portfolio is aimed at a B2C audience — individuals interested in design, creativity, and visual storytelling. It showcases my work across different formats, from graphic design to physical objects and creative experiences. My goal is to share my ideas, creative process, and personal perspective, inspire others, and connect with people who appreciate thoughtful and experimental design.
I’m always open to new connections, creative projects, and exciting collaborations. I’d love to hear your ideas and explore what we can create together.
[02]
HOW I THINK
Every project starts with a question. Sometimes the answer is obvious, sometimes it takes research, experimentation, and a few unexpected turns to find it.
I don’t believe in one universal solution. I believe in finding the right approach for each idea.
01 / Explore
Understand the problem, the context, and the people behind it.02 / Research
Look for references, patterns, and unexpected connections.03 / Imagine
Experiment with ideas and explore different directions.04 / Create
Turn concepts into visuals, objects, and experiences.05 / Refine
Test, adjust, and bring everything together.
There is always room for the unexpected
I like having a clear direction, but I also believe that the most interesting ideas often appear along the way.
For me, the creative process is not always a straight line. It’s a balance between structure, curiosity, and experimentation.
[03]
VISUAL IDENTITIES
A brand is more than a logo, a color palette, or a typeface. It’s a personality that needs its own visual language.
I enjoy finding that personality and translating it into a system where every detail works together to tell the same story.
Beyond Coffee & Food — Menu DesignA menu concept for a modern urban bistro, inspired by retro computer interfaces. Five dietary categories are presented as individual files, brought together in a ZIP folder that becomes the menu itself. Window-like layouts and digital references turn a functional menu into a playful, intuitive visual experience.
Maxim Gorky International Literary Festival — Visual IdentityA visual identity concept for an annual literary festival in Nizhny Novgorod, bringing together writers and readers through talks, workshops, and cultural events. Inspired by traditional postal design, the identity incorporates elements of postage stamps, with a stamp-shaped outline forming the basis of the logo and visual language.
Kamchatka — Stationery Store BrandingA visual identity concept for a stationery store located in Kamchatka, Russia. The project focuses on creating a distinctive and recognizable brand identity for a local retail space, bringing together graphic elements and everyday stationery products into a cohesive visual system.
Amélie — Confectionery BrandingA visual identity concept for a cozy confectionery inspired by the film Amélie, celebrating small joys, quiet moments, and everyday beauty. The brand combines French charm with Russian nostalgia, using patterns inspired by Soviet-era tiles as its key visual element. Familiar geometric motifs create a sense of warmth and memory, turning ordinary details into a distinctive and emotionally engaging brand experience.
