Создание арт пространства с мерчем и плакатами, посвященными бренду люди любите
Прошлый проект — отдельные мероприятия
Новый проект — магазин бренда + арт пространство
https://hsedesign.ru/project/lyudi-lyubite-plakaty-ad35441e73a241499bfc585f5b6f4887 — предыдущий учебный проект, на основе которого разработан новый стартап и проведён редизайн фирменного стиля.
Задача: кейвизы и объекты мерча
Промпт: Create a professional product photography presentation for «ЛЮДИ ЛЮБИТЕ» (LYUDI LYUBITE), an independent youth fashion and lifestyle brand. Showcase 5 product visuals — a graphic T-shirt, hoodie, tote bag, cap, and socks — alongside 3 merchandise objects: a heart-and-star keychain, a reusable bottle, and a ceramic mug. Use the brand’s signature color palette of hot pink, electric cobalt blue, lavender, black, white, and vivid red. Incorporate oversized black stars, hand-painted red hearts, bold graphic shapes, DIY collage textures, and playful underground youth-culture aesthetics inspired by the brand’s posters. Present each item in a clean, carefully arranged studio composition with contrasting color-block backgrounds, realistic materials, soft shadows, and editorial lighting. Maintain a cohesive, recognizable visual identity for LYUDI LYUBITE, balancing rebellious graphic design with contemporary streetwear aesthetics. No people, no unnecessary text, no extra objects, high-end art direction, photorealistic quality.
Промпт:
Photorealistic fashion product photography of four oversized streetwear T-shirts in white, cobalt blue, hot pink and black, arranged on geometric blue display blocks against a vibrant pink backdrop. Each T-shirt features a large hand-drawn graphic: pink heart, distressed pink star, black star or pink heart outline. Bold pop-art aesthetic, youthful contemporary brand identity, vivid colors, natural cotton texture, realistic fabric folds, dramatic studio lighting, soft shadows, minimalist composition, premium editorial merchandise photography, no text, no extra logos, landscape format.
Задача: пространство бренда
Промпт: Photorealistic contemporary concept store for a youth lifestyle brand, bold pop-art aesthetic, vivid cobalt blue, hot pink, black, white and purple. Industrial interior with concrete floors, exposed ceiling and warm track lighting. Oversized wall posters featuring hand-painted red hearts, black stars and abstract shapes. Black metal clothing racks with graphic T-shirts and hoodies. Central blue display island with folded clothes and accessories, pink checkout counter with a black star, purple merchandise shelves, pink-framed mirror and blue fitting-room curtain. Playful streetwear atmosphere, DIY collage-inspired graphics, realistic materials, natural shadows, professional interior photography, wide-angle view, no people, no watermarks.
Промпт: Photorealistic streetwear boutique interior in a bold palette of hot pink, cobalt blue, lavender, black and white. Industrial ceiling, concrete floors, clothing racks, display tables, pink checkout counter and large posters with abstract stars and red hearts, no text on posters. Trendy indie aesthetic, playful DIY graphics, soft warm lighting, wide-angle view from the opposite side of the store, no people.
ШРИФТ
unbounded — для логотипа, крупных надписей на плакатах, упаковки и заголовков. У него выразительная геометрия и современный характер.
manrope — основной текстовый шрифт
oswald — доп шрифт
ЦВЕТА
Кобальтовый синий
#1641FF
Основной цвет. Фоны, плакаты, пакеты, одежда, цифровые материалы.
Яркий розовый
#FF78CC
Акцентный цвет. Логотип, заголовки, стикеры, упаковка и детали.
Глубокий чёрный
#171717
Контраст, строгие заголовки, графика и текст на светлых поверхностях.
Молочный белый
#F4F0ED
Базовый фон для карточек, этикеток, печатных материалов и упаковки.
Задача: сделать лого
Промпт: Minimalist bold logo for a youth lifestyle brand «ЛЮДИ ЛЮБИТЕ». Bright hot-pink hand-drawn star and heart symbol above the brand name in large geometric sans-serif Cyrillic typography. Solid vibrant cobalt blue background, strong contrast, centered symmetrical composition, modern streetwear aesthetic, clean vector graphics, sharp edges, flat colors, playful rebellious energy, no gradients, no shadows, no extra elements, square format.
Промпт:
A collection of 10 bold artistic posters arranged in two neat rows on a textured concrete wall, secured with black clips. Vibrant cobalt blue, hot pink, purple, black and white color palette. Experimental pop-art and DIY zine aesthetic, torn paper collage, grainy black-and-white photography, hand-painted red hearts, oversized black stars, pink flowers, abstract shapes, doodles and expressive brush strokes. Mix of minimalist layouts and chaotic compositions, contrasting typography, tactile paper textures, imperfect handmade details, youthful creative energy, contemporary graphic design exhibition, realistic lighting, soft shadows, straight-on view, high-resolution editorial photography.
Промпт:
A creative brand identity moodboard for «ЛЮДИ ЛЮБИТЕ», presented as a collage of urban advertising, posters, business cards, tote bags, stickers, social media graphics and streetwear. Bold cobalt blue, hot pink, black and white palette. Graphic star and heart symbols, expressive hand-drawn illustrations, vibrant flowers, black-and-white romantic photography, oversized typography and torn-paper textures. A model wearing a cobalt blue hoodie with pink graphics, pink canvas tote bags, outdoor billboards and printed promotional materials. Raw urban aesthetic, youthful street culture, DIY collage style, realistic photography, textured concrete surfaces, natural lighting, editorial art direction, asymmetrical grid layout, cohesive branding, high detail.
Пример старого стиля
Инструмент: ChatGPT / генерация изображений
На основе описания продукта и примеров старого проекта создавался основной образ магазина люди любите.
Инструменты:
• ChatGPT
• OpenAI–Image Generation
• GPT Image 2 — официальная страница модели
• Исходный проект люди любите плакаты на HSE Design
