Леший: стартап с использованием AI

ссылка: https://portfolio.hse.ru/Project/303687«Леший» — бар травяных коктейлей, вдохновлённый культурой травничества и образами славянской мифологии. Бренд объединяет природные ингредиенты, современные барные практики и атмосферу леса.
Зайди в чащу.

В рамках работы с искусственным интеллектом проект был переосмыслен: сохранив основную идею бренда, я разработала новую визуальную систему, расширила количество носителей и сформировала целостный образ пространства.
Новая метафора:
Леший — бар, в котором город постепенно превращается в лес.

промт:
Create a clean minimalist wordmark logo for a contemporary herbal bar named «ЛЕШИЙ». Use thin geometric Cyrillic typography with tight letter spacing. Integrate subtle botanical details directly into the letterforms: transform the middle horizontal stroke of the letter Е into a small minimal leaf or sprout pointing to the right; replace the accent above Й with a compact three-element sprout. Keep the logo sophisticated, modern and restrained. No folklore illustration, no forest characters, no decorative frame, no gradients. Flat vector graphic, dark forest-green logo centered on a clean white background, suitable for packaging, signage, print and embossing.

цвета через адоб колор

шрифт с май фонтс

Промт:
Create a premium advertising poster for a contemporary herbal bar called «ЛЕШИЙ». Minimal editorial art direction, warm off-white background, deep forest-green typography and subtle botanical elements. The composition should feel modern, calm and slightly mysterious, combining urban design culture with the atmosphere of a forest. Lots of negative space, sophisticated Swiss-inspired typography, soft natural shadows, realistic paper texture. Avoid rustic eco branding, fantasy characters and obvious folklore aesthetics.

Промт:
Create a photorealistic mockup of three vertical advertising posters for «ЛЕШИЙ», displayed side by side on a raw concrete wall in a contemporary urban underground passage or metro station. Preserve the original poster designs exactly without changing the typography, layout, images, colors or text. Posters are printed on slightly textured matte paper and naturally attached to the concrete surface. Realistic scale, subtle paper imperfections, soft directional artificial lighting and natural shadows. Blurred pedestrians passing in the foreground create movement and depth. Contemporary architectural environment, cinematic editorial photography, realistic concrete and paper textures, premium design presentation. No redesign of the posters, no additional graphics, no distorted text, no CGI look.

Промт:
Photorealistic outdoor billboard mockup for the contemporary herbal bar «ЛЕШИЙ». Minimal white and deep forest-green graphic design, large clean typography, restrained botanical detail, premium contemporary branding. Real urban environment, natural daylight, realistic materials and shadows. The advertisement should look like an actual professionally designed campaign photographed in the city, not a CGI render.

Промт:
Photorealistic premium business card mockup for «ЛЕШИЙ», a contemporary herbal bar. Minimal off-white card with a centered dark forest-green logo, clean typography, thick uncoated paper with subtle natural texture. Warm directional studio lighting, soft shadows, restrained composition, premium editorial product photography. No additional decorative graphics, no excessive props.

Photorealistic advertising bus stop for «ЛЕШИЙ», a contemporary herbal bar. Minimal white and deep forest-green visual identity, clean typography and subtle botanical graphics. The advertising poster is naturally integrated into a real modern bus shelter. Urban environment, realistic street photography, natural daylight, believable glass reflections and shadows. Contemporary European city aesthetic, premium branding, no fantasy forest, no excessive greenery, no CGI look.

Промт:
Photorealistic vending machine designed for the contemporary herbal drinks brand «ЛЕШИЙ». Minimal architectural form, warm off-white body, deep forest-green branding, subtle botanical graphic details, clean modern interface. Premium contemporary European design, realistic materials, soft natural lighting, placed in a minimal urban interior. Avoid futuristic sci-fi aesthetics and bright commercial vending-machine graphics.

Photorealistic mockup of a T-shirt for the contemporary herbal bar «ЛЕШИЙ». Minimal warm off-white T-shirt made of thick premium cotton. Small dark forest-green «ЛЕШИЙ» logo and restrained botanical brand graphics. Oversized contemporary fit, clean composition, realistic fabric folds and texture. Soft warm studio lighting, editorial fashion photography, minimal styling, no additional graphics or text.

Photorealistic canvas tote bag mockup for «ЛЕШИЙ», a contemporary herbal bar. Natural warm off-white cotton canvas with dark forest-green «ЛЕШИЙ» branding and minimal botanical graphics. Clean contemporary design with lots of negative space. Realistic thick fabric, visible natural texture and soft folds. Warm directional studio lighting, soft shadows, premium editorial product photography, minimal composition.