«Prompt Weekend» — a nationwide creative competition by Sber and the HSE Art and Design School, dedicated to creating projects using generative neural networks
The competition had three main tracks: prompt video, prompt branding, and prompt coding. I chose the «Prompt Coding» track, where I had to create a website, an application, a bot, or a digital tool using AI.
1. Concept
As part of the rebranding of the annual project SELA — Art People, a web configurator was developed.
Art People — a project dedicated to SELA’s collaborations with artists and other creative individuals.
I developed a web configurator—a digital tool designed to present the project and its visual solutions in an interactive format. A key aspect of this work was that I completed the majority of the development using generative AI: I formulated tasks as prompts, tested various iterations, refined the results, and gradually assembled a functional web prototype.
In essence, I attempted to navigate the entire journey, from initial idea and visual concept to the final digital product.
First, I developed the project idea and structure, and then I refined the visual style and interface logic.
Afterward, I used a neural network as a development tool: I gave it tasks, reviewed the resulting output, and manually refined it. This approach allowed me to transition from the initial concept to a working prototype quite rapidly.
As a result, I developed a ready-to-use web prototype that integrated design, interactivity, and AI functionality.
This was a crucial experience for me because I attempted to use the neural network not just for generating individual images or brainstorming ideas, but as a complete tool for developing a digital product!
2. What did I learn?
During my time working, I have learned to:1. formulate tasks and write prompts more precisely; 2. utilize AI for developing interfaces and digital products; 3. rapidly test ideas and solutions; 4. independently identify errors and refine results; 5. integrate visual design, structure, and interactivity into a single projectThe main takeaway for me is that AI does not replace the designer—it becomes a tool that helps accelerate experimentation and transform ideas into tangible projects
3. Contest Results
Ultimately, my project «Art People Web Configurator» took first place in the «Prompt Coding» category. This is officially confirmed by the HSE Art and Design School: the project is on the winners' list!
The competition final took place on September 19, 2026, at Sber’s office at Kutuzovsky Prospekt, 32 in Moscow. The program included presentations, expert talks, a discussion on the use of AI in creative industries, and an awards ceremony.
I couldn’t attend the final in person, so my friend Zoya came to receive the award for me :)
4. Conclusion!
Participating in the «Prompt Weekend» allowed me to try a new working format and test how far my own idea could be developed using generative AI.
Not only did I create a digital project, but I also gained experience participating in a professional competition, which resulted in 1st place in the «Prompt Coding» category. Thank you!
