about me.
Hi! My name is Alicia.I’m a communication designer passionate about visual identities, branding, and conceptual design. I enjoy exploring ideas, discovering meaningful connections, and paying attention to the little details that make a visual concept unique. Through research, typography, and thoughtful visual storytelling, I turn ideas into distinctive visual experiences.
projects.
RUSLO
Brief: Ruslo is a design project that brings together object design, exhibitions, collaborations, and traditional folk crafts. The brand reinterprets traditional craftsmanship through contemporary objects, visual projects, and exhibition formats.
Project goal: To create a contemporary cultural ecosystem that preserves and reinterprets the traditions of Russian folk crafts, connecting them with design, art, and object culture. The project aims to foster a personal and emotional connection between audiences and cultural heritage.
Concept: The concept is based on reinterpreting one of the most recognizable visual symbols of Russian tradition. By preserving the brand’s original color palette, the concept maintains a connection to its cultural roots while presenting them through a fresh and contemporary perspective.
BUBBLY TYPEFACE
Brief: An expressive display typeface inspired by the structure of soap bubbles — their fragile physicality, fluid shapes, and visual instability. Designed not for body text, but as a visual statement that creates a distinctive image and expressive character.
Project goal: To develop a distinctive display typeface with its own visual system.
Concept:
- Unified rightward slant.
- Closed forms.
- Stroke contrast.
- Rounded connections.
- Visual letter centers.
The typeface combines the clean structure of a sans-serif font with the organic geometry of soap bubbles, transforming simple letterforms into an expressive visual system.
«Wildwonder» is a functional sparkling drink brand that combines natural fruit flavors with probiotics. The brand focuses on gut health, mindful consumption, and a soft, contemporary visual identity.The rebrand was developed using the created display typeface, incorporating its distinctive visual language into the brand’s identity and packaging design.
TRUESHKOWSKI
Brief: TRUESHKOWSKI is a natural stone jewelry brand whose mission is to bring a little mischief into everyday life. The brand creates jewelry as a tool for self-expression, combining versatility with a touch of irony.
