FERAL. Ребрендинг.
Feral — это бренд кроссовок, сочетающий уличную эстетику с экспериментальным дизайном. Основная идея — кастомизация с помощью украшений, которые крепятся к обуви, позволяя каждому идивидуально подобрать детали образа.
Айдентика
Для проекта я решила сделать дерзкий логотип, отсылающий на железные украшения на кроссовках. Промт и генерацию делал ChatGPT.
A metallic, stylized logo spelling «FERAL» in sharp, gothic lettering with glowing highlights and star-like sparkles, set against a solid black background.
Продукт
Промты для кроссовок я создавала используя ChatGPT, а генерацию изображений с помощью Qwen. Финальную композицию я создавала работая с Google Gemini, заливая фотореференс и сгенерированные ранее кроссовки.
1. Feral sneakers with a massive lavender-purple sculpted sole and matte white upper. Silver lattice decorations and purple laces. Displayed on a glossy blue surface with reflections. Futuristic, elegant design with luxury accents.
2. Bright green and white Feral sneakers with bulky sculptural soles on a reflective pink background. Glossy rubber, metallic studs, and punk-inspired chains. Futuristic streetwear aesthetic with surreal levitating feel.
3. A close-up of Feral sneakers in the blue base variation. The chunky sole is smooth white rubber with deep wave-like contours. A star-shaped metal pattern decorates the side panels.
Плакаты
Промты и сами плакаты создавались с помощью чата GPT. Детали дорабатывала, используя Google Gemini.
1. Urban art mural poster for FERAL featuring a large, detailed green sneaker with chrome chains against a pastel pink wall with spray paint effects. Bold, distressed chrome text «FERAL» with tagline «Customize. Clip. Own it.» Raw, textured feel with paint splatters.
2. A high-fashion editorial poster for FERAL, featuring a purple-base sneaker as a sculptural art object on a glossy pedestal. Set against a minimalist cool blue background with soft directional lighting and a subtle rim light to highlight chrome chains. The elegant serif headline «FERAL» is centered at the top with the tagline «Art in Motion» below. Delicate metallic embellishments float around the shoe.
3. A blue-and-white Feral sneaker floating in a clear pastel blue sky, surrounded by soft clouds. The shoe has a chunky sole with metallic chains, white leather upper, and matte blue accents. Soft cinematic lighting, lens flare, and a faint FERAL logo.
A realistic mockup of a large outdoor billboard with three vertical panels.
Пространство
Промты и изображения сделал chatGPT.
1. A detailed urban sneaker store «FERAL» with a pastel pink and moss green facade. Large windows reveal the interior, with a bold chrome logo above the entrance. An oversized green-and-white sneaker with chains rotates on a sidewalk pedestal. Lilac neon glow, graffiti mural with chain motifs, and streetwear-clad crowds.
2. Feral store interior: open loft with pastel pink walls and olive ceilings. Central white resin workbench for clipping chains and charms onto sneakers. Display pods with single shoes on lavender pedestals. Feature wall with metallic lattice tree hanging sample accessories. Polished concrete floors, violet ottomans, layered lighting. Wide-angle shot focusing on workbench, high detail on metal and leather textures. Youthful, gallery-like sneaker customization space.
3. A sculptural in-store display for Feral: three floating metal rings suspended by cables, each holding one sneaker (green, blue, purple base). Behind them, a chrome wall engraved with the Feral logo and chain-like patterns. Soft pastel gradient light transitions across the surface.
Носители
Промты и изображения сделал chatGPT.
1. Oversized FERAL t-shirt with metallic chrome logo on chest, hanging in a sneaker studio. Matte fabric, brushed steel background, soft lighting. Focus on logo gleam and fabric texture.
2. Metal hang tag engraved «FERAL» in brushed steel, attached with chrome chain to a sneaker. Macro shot with soft light reflections and blurred background. Shallow depth of field.
3. A matte white ceramic coffee cup with a chrome FERAL logo and delicate chain pattern near the rim, placed on a concrete counter in the Feral store. Soft light reflections highlight the metallic details. A small sneaker charm sits beside it for scale. The background features a softly blurred industrial setting with metal mesh and warm ambient lighting, creating a cozy minimalist atmosphere.
Промты сделал chatGPT, а изображения Google Gemini.
4. A 3D-rendered, olive-green knit beanie with a folded cuff. The word «FERAL» is embroidered in a distressed, blocky font on the cuff. The beanie is heavily accessorized with silver-colored metal spikes and crisscrossing chains wrapped around its body. It is set against a plain, soft pink background with a subtle shadow underneath.
5. A 3D-rendered, luxury-style baseball cap with a two-tone design: navy blue on the left and white mesh on the right. The white panel features a silver «LV» monogram. The cap is heavily embellished with silver chains draped over the crown and brim, and covered in sharp, metallic spikes. The word «FERAL» is printed in bold white letters on the navy blue brim. It sits on a reflective surface against a warm, golden-yellow background, with subtle sparkle effects.
Ссылки на используемые инструменты
1. ChatGPT: https://chatgpt.com/ 2. Qwen: https://chat.qwen.ai/ 3. Google Gemini: https://gemini.google.com/app
