There is an astrological term: «combustion.» This phenomenon occurs when one of the planets is in close conjunction with the Sun. When a planet is in combustion, its energy becomes hypertrophied.
I propose inverting this meaning and approaching it from the opposite direction. By igniting the candle of ASROLEVITATION for a specific planet, a person activates the energy they lack.
Wax Color Concept
Scent Concept
For the visual component of the brand, I drew inspiration from the symbolism of the Sun. This is because the activation of energies through combustion is the core concept of the project.
Logo
Planetary Symbols
Brand development is easily achieved on the Instagram platform. Initially, it is necessary to establish the tone of voice and content categories. Test free promotion methods, such as bartering or using Reels. Afterward, bring on board a targeted advertising specialist and a manager for influencer marketing purchases.
