big

I am Daya.

I work as a stylist and art director, produce fashion photohoots, lookbooks, campaigns.

About me:

I prefer to work within the scope of specific project briefs, often opting for a well-curated, eclectic approach rather than relying on trivial stylistic choices. I believe that non-trivial combinations allow content to exert a broader and deeper emotional impact on the viewer. For me, authenticity—both my own and that of the people I work with—is a key criterion.

At the moment I am studying fashion branding at the HSE Art & Design School. My extensive study of the history of art and fashion, combined with a background in management, has helped me develop a distinct vision of style—one that I successfully apply when working with clients of diverse profiles. My work encompasses both personal styling and large-scale projects, including collaborations with fashion brands, magazines, and more.

I am bored of primitive outdated styling techniques that low-qualified stylist apply on everyone. I believe that the primary task of art is to evoke emotion; therefore, to achieve this goal, it is necessary to develop a vivid and sincere image — one that resonates not only visually but also spiritually.


MY WORKS

«ORLANDO» // fashion photoshoot with actress Sofya Ernst

The photoshoot was inspired by the film «Orlando» (1992). Through the character of «Orlando» the fluidity of human essence in its interaction with matter is demonstrated. It represents various states, both those inherent to the film’s protagonist and those that reflect human emotions in reality.

«ALTER-EGO» — HSE Lookbook 2025

The styling embodies a «second nature» or an alternative personality that reflects or exaggerates a specific trait.

«Venus in Gloom»

At the heart of this project lies the figure of Venus, though not in the conventional, delicate, or ethereal sense. In my photographs, she is set amidst darkness and the movement of ghostly fabrics. The concept explores beauty at the very moment of its disappearance. That fleeting instant when form still exists, yet the light is fading away. It is a gothic take on femininity — fragile and dissolving into the shadows.

See more:

Let’s create art together.

I am willing to work on interesting non-ordinary projects.Write me on Telegram: @ilatsm

Исходный размер 1920x1080
DAYA SHAMRAY | PORTFOLIO
Проект создан 28.10.2026
Мы используем файлы cookies для улучшения работы сайта НИУ ВШЭ и большего удобства его использования. Более подробную...
Показать больше