Communication theory: The Fragrant Village

Branding and illustration cannot exist without the design itself, as well as without the audience, the customers, for whom this design is intended. The way to communicate with the target audience and respond to their requests is directly related to communication theory. There is a large number of people, and each of them has their own problems and needs. The designer needs to determine, for example, whether a person has sadness or nostalgia for his past or for his hometown, or maybe he needs to learn something new, immerse himself in a new atmosphere, and explore something unusual for him. In the modern world, the possibility of interactivity and individualization of consumed content and products plays a huge role.

People tend to receive information in two different ways: through the central and peripheral routes. A brand can impact the target audience in both of the routes, creating symbols and promoting ideas. It is important to admit that design sends the message to the consumers through visual and audial elements.

To connect with customers, the brand’s concept and design can be modified with the use of communication theory. According to the narrative paradigm, a brand sends the target audience information that has been analyzed in order to explain the concept and establish a link between the product and the consumer.

Tired of the hustle and bustle of the city? Missing the calmness and atmosphere of the countryside? With the aid of The Fragrant Village, a line of air diffusers with village scents, you can briefly transport yourself to the countryside.

The aromatic oils in the collection evoke rustic motifs and scenes that are strongly linked to the warmth of a village.

Fragrance oils should be applied to wooden diffuser figures to help spread the fragrance throughout the room.

The collection includes 10 unique wooden diffusers that are inspired by rustic motifs: a haystack, a pig, a rustic house, a greenhouse, and much more. For purchase, you can choose any wooden diffuser that you like more and resonates more strongly with you.

You can also purchase pre-made kits in different sizes: large, medium, and small. These kits include diffusers, aroma oils, and a decorative stand that can also be used as a storage box.

The logo is based on a fence and the brand name, with icons above the fence that vary depending on the aroma chosen.

Each of the aroma oils has its own illustration on the label, reflecting the uniqueness of the fragrance and the situation it associatively evokes: morning in the village, fresh milk, or ripe apples.

Each illustration is filled with objects that are specific to the plot and a character placed in a particular situation. This creates additional potential for how the image can be viewed.

The modern graphics in the illustrations make the visual language of the brand easy to adapt to different formats and media. Additionally, the stylistic choices used to rethink the typical idea of a village, making it more relatable to modern people while still preserving its unique features in terms of color and aesthetic.

The posters feature characters from the illustrations that can be seen on the labels. They continue the theme of rural aesthetics but make it more substantial and personal. They are showing us the village, piece by piece, and, firstly, they introduce us to its characters.

Moving from left to right, each of these characters takes center stage in the piece. This motion is linked to forward motion, enabling the observer to envision the narrative that will transpire when the character exits the poster’s bounds.