В ходе реализации моего проекта были использованы нейросети Leonardo.Ai, Ideogram и What Font Is.
Я взяла за основу метафору и визуальное решение проекта предыдущего модуля и попросила нейросеть дать свой взгляд на реализацию продукта.
Исходный проект
СЕВЕРЯГ - это бренд, производящий дикие ягоды русского севера в сахарной пудре. Его исключительность в том, что помимо классической «клюквы в сахаре» он производит ещё и морошку, бруснику, чернику, ежевику, шикшу и княженику.
Дизайн бренда основан на метафоре объединения процесса изготовления ягод (обсыпки сахарной пудрой) со снежной природой севера.
Ссылка на проект в старом портфолио: https://portfolio.hse.ru/Project/224603
Ребрендинг глазами ИИ
Логотип
/Create a logo for brand named Severyag, Wild northern style of brand, white logo on the solid black background, the image in the logo contains an association with wild berries (1)
/Create a logo for brand named Severyag, Wild northern style of brand, white logo on the solid black background (2-3)
Логотип проекта был сгенерирован в нейросети Ideogram, а шрифтовое решение найдено с помощью What Font Is.
Шрифты
Цвета
/A photo of realistic mockups of printed materials for the brand Severyag on a white background. There is a letter in an envelope, business cards, a business card box, a notepad, and a paper bag. The brand logo is a white wild northern style design. The printed materials have black and white images of white dots that resemble blizzard gusts. The dots leave behind a white path. large dots in graphic design style. Each object has a different arrangement of dots and they scatter in different ways (Ideogram)
Постеры
/street graphic poster for the brand Severyag. The poster has the brand logo, a white wild northern style design. There are black and white images of white dots that resemble blizzard gusts. The dots leave behind a white path. There are also silhouettes of white different berries in graphic design style that flash from the white dots in a snowstorm. the poster advertises wild berries in powdered sugar (Ideogram/Leonardo.Ai)
/street graphic poster for the brand Severyag. The poster has the brand logo, a white wild northern style design. There are black and white images of white dots that resemble blizzard gusts. The dots leave behind a white path. There are also silhouettes of white different berries in graphic design style that flash from the white dots in a snowstorm. the poster advertises wild berries in powdered sugar (Leonardo.Ai)
Промо-материалы
/A realistic photo of street poster for the brand Severyag on a snowy street. The brand logo is a white wild northern style design. The poster has black and white images of white dots that resemble blizzard gusts. The dots leave behind a white path. large dots in graphic design style. silhouettes of white different berries in graphic design style flash from white dots in a snowstorm (Leonardo.Ai)
