Sprintgo Brand Promotion

Spritgo is the brand of a cultural festival inspired by the tradition of the Chinese New Year.

The target audience includes: urban youth aged 20 to 45, cultural researchers and music festival enthusiasts, as well as international Chinese individuals interested in Chinese culture.

Reimagine the experience of celebrating the Chinese New Year in a new, immersive format, blending traditional Chinese culture with the atmosphere of a modern carnival. The goal is to create a Spring Festival brand with global appeal that connects the world through creativity and festive emotion.

Spritgo is an unconventional carnival brand dedicated to the Spring Festival. It unites three core modules:

Carnival Events: An offline experience that immerses participants in the spirit of the celebration—including music, light shows, interactive installations, and much more.

Online Platform: A space for the brand’s visual identity and narrative, featuring event information, ticket purchasing, updates, and community engagement.

Merchandise Sales: Products visually aligned with the brand’s style, available both on-site during events and online—to extend the celebratory memories and strengthen the brand.

Cultural distinctiveness plus differentiation of the celebratory atmosphere A cohesive brand structure with high scalability potential Strong international communicative potential and a high degree of cultural expansion

Keywords used for brand promotion

1. Brand Keywords (for enhanced recognition) Suitable for titles, descriptions, and hashtags—they highlight who you are and what you do:

2. Emotional Keywords (affecting feelings)

You can mix the keywords mentioned above to create memorable headlines and viral hashtags. For example:

— «I’m not going home this year—celebrating with #Spritgo!» — «#TheHolidayBecomesADance: bonuses for participating, red envelopes, fireworks, and burning the nanny show» — «#GuideToNewChineseNewYear | Selfie by the lanterns + photos in Hanfu = 100% vibe» — «#WhereToCelebrateSpring? Music, culture, and real holiday magic!»

🔵 Analysis of Keyword Distribution and Intensity ✅ Highly Connected Keywords (Closer to the Center): «Countdown, ” „Lanterns and Decorations, ” „No Makeup, ” „Animation, ” „First Day of the New Year”—these terms are directly related to methods of celebrating the Spring Festival, forms of expression, and content creation.

The appearance of terms like „no makeup“ and „animation“ indicates user interest in visual forms of expression during holidays, especially in the context of online sharing of „natural“ looks and creative content formats (e.g., animated New Year videos).

🟢 Moderately Connected Keywords (Middle Ring): „New Year (Gregorian Calendar), ” „12th Lunar Month, ” „Year of the Snake, ” „2025, ” „Transition to the New Year”—these words link the Spring Festival to calendrical and traditional markers, pointing to connections between the Chinese New Year, Western New Year, and zodiac cycles.

The terms „Christmas Eve“ and „Christmas“ also appear, suggesting frequent associations and comparisons with other holidays in user perception.

🔴 Lowly Connected Keywords (Outer Ring): „Festive Atmosphere, ” „New Year Shopping, ” „Gala Concert, ” „Traditions, ” „Douyin Account”—although these words are thematically related to the Spring Festival, they are frequently used in other contexts and holidays, resulting in weaker semantic association.

For example, „Douyin account“ (TikTok equivalent) may be a popular concept (large bubble), but it is not exclusively related to the Spring Festival, thus its semantic relevance is lower.

Xiaohongshu + Douyin 🎯 Content activation + emotional resonance — Emphasis on atmospheric visual content: «vibrant shots + vibe + unconventional New Year» — Launching challenges:

BurnTheNianShow Challenge (

HappinessWithoutGoingHomeChallenge (

Weibo + Bilibili 📣 Brand storytelling + cultural dissemination — Showcasing the concept: A new way to celebrate the Spring Festival — KOL collaborations: a series of posts titled «How I envision my New Year»

Instagram / TikTok + Telegram + VK (Overseas Platforms) 🌍 International reach strategy — Targeted toward local youth: «Did you know that Chinese New Year can be LIKE THIS?» — Entry points: spectacle + photogenic quality + engaging culture

Topic: What is Spritgo in Moscow? Views: 193 Likes: 33 Potential Users: 33 Expected Revenue: 99,000