Task: To design patches for the re-release of VRCT student bombers in partnership with Adidas & HSE for a promotional collaboration.
Concept: Rather than illustrating student narratives, the focus was on developing a concept, system, and metaphor, integrating the core Adidas brand attribute (the three stripes) into the letter «E» of the HSE logo.
Outcome: From over 200 participating projects, this solution was ultimately recognized as the best by the HSE and Adidas jury, as well as by a general student and faculty vote. Consequently, these bombers featuring the patches were available for purchase in a limited collection across Russia. I subsequently received a feature in The Blueprint and undertook an internship at the Adidas headquarters in Herzogenaurach.
